For working fundraisers
Where do fundraisers get training built for their sector?
The Fundraising Co. is a $349-a-year membership that teaches fundraising the way your shop practices it. Eight sector tracks (faith, higher ed, K-12, healthcare, arts, international NGOs, human services, and environment) across four career stages, with every template in the library included.
8 sector tracks · 4 career stages
Why isn't generic fundraising training enough?
Fundraising is built from a unified core of tools and skills, which is why so much fundraising training assumes a big shop and a generic donor. A church, a theater, and a hospital foundation don't fundraise the same way. There is a different language, different donor needs, and sometimes different legal realities. Pick the track built for you and your path. If you are looking to make a lateral change, from one field to another, we can help with that as well through our bridge program.
Faith-Based
Stewardship, offertory, and mission funding for churches, parishes, dioceses, and ministries.
Higher Ed
Advancement for colleges and universities, from annual fund calls to comprehensive campaigns.
K-12 Schools
Annual fund, auction, and capital work for independent, parochial, and charter schools.
Healthcare
Grateful patient programs, hospital foundations, and health-system philanthropy.
Arts & Culture
Membership, patrons, and campaigns for museums, theaters, orchestras, and cultural organizations.
International NGOs
Individual giving, institutional funders, and cross-border fundraising for global missions.
Human Services
Fundraising for food banks, shelters, youth programs, and the organizations holding communities together.
Environment
Member programs, campaigns, and major donors for environmental and advocacy organizations.
The math
Measure the relationships you sustain, not just the gifts you secure.
A record month is a spike that decays. A kept donor is a line that holds. Over a year, the donors you keep outvalue the ones you acquire, and cost less to hold. That gap compounds every year.
Overall donor retention was 43.3% in 2025 (AFP Fundraising Effectiveness Project). Price your own cold outreach →
First gift → legacy. Retention is what moves a donor up that next step.
Free instrument · no sign-in
Run your own numbers with the Retention Snapshot.
Estimate your sustainer churn and its recoverable share in about a minute, from four numbers you already know.
The method, as a workspace
Walk a real donor from first conversation to a stewarded yes.
Willingly™ prepares you, captures the donor's own language, builds the invitation from it, and tracks the yes or the honored no. Nothing scripted. Nothing sent automatically.
- Prepare
- · Engage
- · Discern
Jane, you have spoken about helping parents feel less alone and more confident in passing on the faith. We are looking for three founding partners, and I would like to invite you to consider a gift of $25,000 to make that first year possible.
Built from her own words, captured two steps earlier.
Which career stage are you in?
The work changes as your career does. Every track runs through the same four stages, so you know what to learn next.
New to fundraising, whatever your title
Foundationstypically years 0–2
Go from accidental fundraiser to confident practitioner.
Owning a portfolio and a program
Practitionertypically years 2–7
Build programs that raise more every year.
Running the shop and the team
Leadershiptypically years 7–15
Run the shop: people, campaigns, and the board.
Leading philanthropy across an institution
Executivetypically years 15+
Lead philanthropy across the institution.
What does membership include?
Training
Complete written lessons and field guides for every stage, from your first donor conversation to running the shop.
Materials
Templates, scripts, and worksheets you adapt to your shop and use right away.
Support
A community of peers in your sector, plus office hours when you need a second opinion.
Try it before you join
These modules are open to everyone. Every lesson, every template, no account required.
- Free previewHow Fundraising WorksFoundations
- Free previewThank-Yous That Keep DonorsFoundations
- Free previewMetrics That Matter: Your Development DashboardPractitioner
- Free previewCapital Campaign ReadinessLeadership
- Free previewSuccession, Consulting & Your Next ChapterExecutive