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K-12 & Independent Schools

Sector track

K-12 & Independent Schools

Annual fund, auction, and capital work for independent, parochial, and charter schools.

  • Independent schools
  • Parochial & faith schools
  • Charter networks
  • PTOs & school foundations
The donor reality
Your donors are current parents on a tuition treadmill and alumni you barely know. The fund-a-need is your Super Bowl and re-enrollment season is your winter.
Coming from another sector? See what transfers, what to re-learn, and how to speak K-12 Schools.The Bridge →

The curriculum, stage by stage

The full map is open: every module, every lesson. Free previews are marked; the rest opens with membership. Modules still in development are shown where they will land.

Stage

I Foundations typically years 0–2

Annual fund vs. tuition assistance vs. auction (untangling the money), and your first parent-giving campaign.

Fundamentals & Ethics

How Fundraising Works

The map you weren't given: where the money comes from, why people give, and what a development program is made of.

4 lessons · 80 minFree preview
Major & Principal Gifts

Your First Donor Conversations

Scripts, practice, and nerve for the conversations that fund your mission: discovery visits, thank-you calls, and your first ask.

4 lessons · 73 minMembers
Annual Giving & Direct Response

The Annual Fund, Explained

Appeals, segments, and the giving calendar: how recurring annual revenue gets built, one season at a time.

4 lessons · 75 minMembers
Donor Communications & Stewardship

Thank-Yous That Keep Donors

Retention is the cheapest money you raise. Build a gratitude system that runs even when you are slammed.

4 lessons · 58 minFree preview
Data, Systems & Operations

CRM Hygiene From Day One

Whatever system you inherited, make it trustworthy: clean records, simple codes, and reports you can stand behind.

4 lessons · 70 minMembers
Grants & Foundations

Grant Writing 101: From LOI to Report

Find the right funders, write a fundable proposal, and report in a way that earns the second grant.

4 lessons · 72 minMembers
Events & Sponsorships

Your First Event: Purpose, Plan, and the Ask in the Room

What an event is for, the budget you can defend, the sponsor conversation, and the fund-a-need moment done without pressure. For the fundraiser who has just been handed the gala.

4 lessons · 68 minMembers
Boards, Teams & Leadership

Working With Your Board (When You Are Not in Charge of It)

What a board is for, what to ask of it in year one, and how to brief a chair or committee without overstepping. For the fundraiser who reports to the ED and still needs the board to help.

4 lessons · 64 minMembers
Capital Campaigns

Campaigns, Explained: What They Are and Your Part in One

Phases, gift tables, and the quiet phase, seen from the seat of a first-year fundraiser who will be asked to help. Enough to be useful in a campaign before you are asked to lead one.

4 lessons · 66 minMembers
Planned Giving

Planned Giving Basics: Recognizing the Gift in Front of You

Bequests, beneficiary designations, and the signals a long-time donor sends; how to respond with gratitude and refer well. The gift most shops miss because nobody in year one was told to look.

4 lessons · 62 minMembers

Train for K-12 Schools fundraising the way it works.

One membership opens every lesson, template, and worksheet in this track, and the other seven.

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